FirstCry

FirstCry is India's largest online and offline platform for baby and kids' products, recently listed on the Indian stock exchange. The brand offers everything from baby care, toys, and diapers to kids' clothing, footwear, and accessories. FirstCry's franchise stores provide a curated, experiential shopping environment for parents and children. The franchise model leverages FirstCry's dominant position in the kids' retail segment with over 40 million registered users on its platform. Franchise stores carry an extensive product range from 6,000+ brands, providing a one-stop-shop experience that is difficult for standalone baby stores to match. The brand's loyalty program and online-to-offline synergy drive consistent footfall. Franchise partners benefit from FirstCry's publicly-listed status, dominant market position, massive product assortment, and the non-discretionary nature of baby and kids' spending. The Indian baby care market exceeds $15 billion and is growing steadily with urbanization and rising income levels.