KFC

KFC (Kentucky Fried Chicken) is the world's second-largest restaurant chain and a dominant player in India's fried chicken QSR segment. Operated in India by Devyani International and Sapphire Foods, KFC has built a massive following with its signature Original Recipe chicken and a menu adapted for Indian tastes including vegetarian options. The KFC franchise model in India is premium and capital-intensive, but comes with unmatched global brand recognition and operational expertise from Yum! Brands. The brand's focus on chicken as a core protein category gives it a clear positioning advantage. KFC has also been aggressive with value offerings and combo meals to drive footfall. Franchise partners benefit from KFC's world-class supply chain, standardized recipes, comprehensive training at Yum! University, and massive marketing investments. The brand continues to expand rapidly across India with both restaurant and express counter formats.