Baskin Robbins

Baskin Robbins is the world's largest chain of ice cream specialty shops and has been present in India since 1993 through a master franchise with Graviss Foods. With its iconic 31 flavors concept and a mix of international and India-specific flavors, Baskin Robbins has become synonymous with premium ice cream in India. The franchise model offers multiple formats including ice cream parlours, kiosks, and lounge formats. The parlour model is compact and requires lower investment, while the lounge format offers desserts, shakes, and sundaes with a cafe-like ambience. Baskin Robbins' product portfolio extends beyond scoops to include ice cream cakes, sundaes, and shakes. Franchisees benefit from Graviss Foods' well-established distribution network across India, consistent product quality from centralized manufacturing, and strong seasonal demand (especially summer months). The brand's association with celebrations and gifting creates recurring customer engagement.