Chai Point

Chai Point is India's largest organized chai brand, founded in 2010 in Bengaluru. The brand has disrupted the traditional tea market with its technology-driven approach, including IoT-enabled dispensing machines and a strong focus on workplace tea solutions. Chai Point serves millions of cups monthly through its cafes, delivery network, and B2B enterprise solutions. The franchise opportunity at Chai Point combines the massive addressable market of India's tea consumption with modern retail execution. The brand offers multiple formats including standalone cafes, kiosks, and enterprise solutions. Chai Point's proprietary brewing technology ensures consistent taste across outlets, which has been a key challenge in scaling chai businesses. Franchise partners benefit from Chai Point's tech-first approach, established B2B client relationships, and a brand that has raised significant venture capital funding. The chai market in India is estimated at over $20 billion, and organized players hold less than 5% share, presenting enormous growth potential.